Privacy Policy

We know that you care how information about you is used and shared and we appreciate the trust you have placed in us to do that carefully and sensibly. This Privacy Policy forms part of our terms and conditions which you must agree to when you submit an application to us.

Who are we and what do we do?

Fideilty Works Ltd operates in the consumer credit industry and operates many brands, some as a lender and some as an authorised broker. This website and the application form therein are promoting our services as a credit broker and not our services as a lender.

Fideilty Works Ltd is registered with the Information Commissioners Office under the Data Protection Act 1998 – Registration Number Z3523198.

In our role as a credit broker, when you apply for a loan, we will electronically pass your details to one or more of the lender or brokers that we have an agreement with. These will evaluate the information you have provided, along with information they source from third parties about you, and decided whether they may be able to help. If they feel that they would like to review your application further, we will pass you over to their website to continue the process. We do not charge you for this service, but we will receive a commission from the lender or broker who you are transferred to. This commission is variable in amount.

Your application is being processed by Fideilty Works Ltd. We believe it is important to protect your Personal and Non-Personal Data (as defined in the Data Protection Act 1998) and we are committed to giving you a personalised service that meets your needs in a way that also protects your privacy. This policy explains how we may collect Personal Data about you. It also explains some of the security measures we take to protect your Personal Data, and tells you certain things we will do and not do. You should read this policy in conjunction with the Website Terms & Conditions.

When we first obtain Personal Data from you, or when you take a new service or product from us, we will give you the opportunity to tell us if you do or do not want to receive information from us or carefully selected third parties about other services or products (as applicable). You can normally do this by ticking a box on an application form. You may change your mind at any time by emailing us

By submitting your loan application you are agreeing to us storing and processing you data in accordance with this Privacy Policy. Where you give us Personal Data on behalf of someone else, you confirm that you have provided them with the information set out in this Privacy Policy and that they have not objected to such use of their Personal Data.

Collecting Information

We may collect personal data from you from a number of sources, including the following:

Using Your Personal Information

Personal Data about our customers is an important part of our business and we shall only use your Personal Data for the following purposes and shall not keep such Personal Data longer than is necessary to fulfil these purposes:

Protecting Information

We have strict security measures to protect Personal Data.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

Where we act only as a credit broker, we do not collect, store or transmit any debit or credit card numbers.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

How long do we keep your information for?

The amount of time we hold your information depends on the basis it was provided by you to us, please see the following examples:

Credit Reference Agencies (CRA) and Fraud Prevention Agencies (FPA) – A concise guide.

We, (including the other brands we own) and the lenders and brokers we ask to consider your application, may carry out credit and fraud prevention checks with one or more licensed credit reference and fraud prevention agencies. We and they may keep a record of the search. Information held about you by these agencies may be linked to records relating to other people living at the same address or with whom you are financially linked. These records may also be taken into account in credit and fraud prevention checks. Information from your application and payment details of any loans made will be recorded with one or more of these agencies and may be shared with other organisations to help make credit and insurance decisions about you and members of your household with whom you are financially linked and for debt collection and fraud prevention. This includes those who have moved house and who have missed payments. If you provide false or inaccurate information and fraud is suspected, it will be recorded and may be shared with other people and organisations. We, and other credit organisations, may also use technology to detect and prevent fraud.

When a credit check is performed a footprint will appear on your credit file, this can be seen by other lenders and financial organisations. CRA’s provide shared credit information, fraud prevention information, public information including the electoral register.

Where you are financially linked to another person, their data may also be provided by the CRA’s and FPA’s and a footprint left on their file too. You, or they, can apply to the CRA’s to have this financial link removed.

You can obtain from the CRA details of the information they hold on you. Some may make a small charge for this, up to a statutory maximum. Contact details for the 3 main UK CRA’s are:

The internet

If you communicate with us using the internet, we may occasionally email you about our services and products. When you first give us Personal Data through the Website, we will normally give you the opportunity to say whether you would prefer us not to contact you by email. You can also always send us an email.

Please remember that communications over the internet, such as emails and webmail’s (messages sent through a website), are not secure unless they have been encrypted. Your communications may go through a number of countries before they are delivered - this is the nature of the internet. We cannot accept responsibility for any unauthorised access or loss of Personal Data that is beyond our control.


When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your computer. These are called 'cookies'.

These cookies cannot be used to identify you personally and are used to improve services for you. A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website.

Cookies are used by many websites and can do a number of things, for example remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website.

We use cookies that are essential in order to enable you to move around our website and use its features when applying for your loan. Without these cookies, we would be unable to provide services you have asked for.

We use Google Analytics cookies to collect information about how visitors use our website and to help us ensure it is tailored to our customers' needs and interests. These cookies only collect information in an anonymous form, including the number of website visitors and the pages visited. No personal information is collected or stored by Fidelity Works Ltd. To opt out of being tracked by Google Analytics across all websites visit

A number of websites provide detailed information on cookies, including and

If you have any queries about these, or would like more information, please contact us at 1 Forbes Business Centre, Kempson Way, Bury St Edmunds. IP32 7AR or email us.


The Website may include third-party advertising and links to other websites. We do not provide any personally identifiable customer Personal Data to these advertisers or third-party websites.

These third-party websites and advertisers, or internet advertising companies working on their behalf, sometimes use technology to send (or 'serve') the advertisements that appear on the Website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about internet advertising companies (also called 'ad networks' or 'network advertisers'), including information about how to opt-out of their information collection.

We exclude all liability for loss that you may incur when using these third party websites.

Further Information

If you would like any more information or you have any comments about our Privacy Policy, please either write to us at 86 Old Paul Street, London, EC2A 4NE.

We may amend this Privacy Policy from time to time without notice to you, in which case, we will publish the amended version on the Website. You confirm that we shall not be liable to you or any third party for any change to this Privacy Policy from time to time. It is your responsibility to check regularly to determine whether this Privacy Policy has changed.

You can ask us for a copy of this Privacy Policy and of any amended Privacy Policy by writing to the above address or by emailing us.

If you would like access to the Personal Data that we hold about you, you can do this by emailing us.

Apply now to start your journey today!